keeping up appearances | Kontoor Brands

For a global company like Kontoor Brands, messaging is key at every opportunity.

Press releases and television appearances are frequent for CEOs and Kontoor wanted to be sure to take advantage of their opportunities to claim their global position in apparel. So, they came to us help them visually communicate their brands’ messaging during press engagements, meeting and announcements.

We concepted background designs that were visually appealing but, also, communicated to viewers that the speaker in front of them was talking on behalf of denim. Below are some pages from our mood boards.

Smart messaging like this is required in competitive environments. Even when a brand isn’t global, customers will respond to any type of experiential exchange that resonates with them.