Food Lion Shop & Earn

Food Lion has cultivated a great rapport with its customers. They understand them in a rich, meaningful manner and therefore, are very intentional to address them in the way that reflects the relationship that the brand and customers have developed with one another.

To promote engagement with their Shop & Earn product, Food Lion reached out to us to develop a tactic that would bring awareness to Shop & Earn but communicate in the appropriate tone of voice while being clear that this savings product was unique to Food Lion. We concepted this video which merges a great speaking talent with informative teaching animations. So, the video captivates and educates Food Lion’s customers simultaneously.

Once the concept and story were approved, we hired our production company, e.cm PRODUCTION, to shoot the video. We worked on location in Food Lion stores diligently guided by members of the brand marketing team. Shop & Earn is a great savings instrument; watch the video and yourself sign up.