Retail Store experience Design | wrangler & lee

Seeking to launch online storefronts for Wrangler & Lee, Kontoor Brands approached us to design and implement the experience for each retail store. It was necessary for customers to engage with products in a dynamic, immersive way.

So, we went to work pitching themes for each store and landed on what could be described as boho, modern cow folk for Wrangler and classic rocker vibe for Lee. Below are 2 sample pages from our mood boards.

Kontoor Brands owns side by side Wrangler and Lee stores in a vintage building. Once concepts were approved we went into these buildings to load out all of the existing product and fixtures and replace them with product, fixtures, and props from our concepts. Next, the stores were photographed for their virtual proxies and then we brought back all of the original fixtures and merch. Each store told its brand ideal and unique story.