BE Aerospace seating Product Launch

As BE Aerospace approached the unveiling of a new seating product we were tapped to develop some ideas to bring awareness to the launch. We strategized some photography assets to show off features of the new line and a gif to add some flair. We hired our own production company, e.cm PRODUCTION, to provide the photo assets.

Additionally, we recognized the need to thoughtfully unveil a compelling story highlighting the tremendous research and development efforts required to successfully release a feature-rich, safe, and reliable product like airline seating. Once again, we reached out to e.cm PRODUCTION to step in as the dedicated production company that would skillfully shoot and produce the feature video below.