Biscuitville Visual Brand Strategy

As marketing channels have multiplied, brands like Biscuitville need a way to ensure consumers quickly recognize their products online, in their social media threads, in app, and in stores.

Biscuitville is a growing regional, fast casual breakfast restaurant chain competing with larger, national competitors. They offer a lot of value to their customers and asked for our help in communicating this value consistently across all of their visual assets.

Historically, the Biscuitville team has been producing high quality, consistent work that looked like this:

BEFORE

Imagery like this helps the consumer know what to expect but doesn’t reflect the brand’s position and message. Biscuitville sources farm fresh, high-quality ingredients and their food is prepared fresh daily by real cooks in the restaurant. We created a visual approach highlighting these brand identifiers.

Below are more images from our work on this project. We explored lighting that imitates the morning sun (made fresh every morning), color treatments that highlight the texture and flavor of the food (quality ingredients), and set styling that invokes your grandmother’s kitchen (farm to table). The defining characteristics of this brand are apparent to the consumer here and are present in store as customers review menus and place their order.

AFTER