Wrangler X Lucchese

Lucchese, widely recognized as the premier boot makers in the industry, teamed up with Wrangler, the renowned experts in quality jeans, to create an exclusive limited edition pairing of boots and jeans. They reached out to us at The Pear-ing to assist with the exciting launch of this collaboration. In response, we conceptualized and produced a captivating video to effectively promote these luxurious fashion offerings to potential customers.

We chose to focus a compelling story on the many things that the two brands share including: a commitment to quality, a rich heritage, and a well-deserved notoriety. To bring this narrative to life, we carefully brought together some authentic actors, selected a pristine farm as our picturesque backdrop, and incorporated some beautiful horses, ultimately producing this captivating video.

Of course, the beautiful boots and stylish jeans were an undeniable sell-out hit among shoppers for the season.