HanesBrand Intimate Apparel + The Pear-ing

Apparel Category Fluency

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We’ve curated these specific selections to showcase a few of favorite apparel clients who require high-end production at larger scale for visual assets that are a consistent match – from one campaign to the next – for their brand’s quality story while supporting their strategic initiatives. We’re excited to partner with and deliver on these same principles for HanesBrands.

 
 

 

Fabric & Fit Readability:
Making Tactile Benefits Visible

In an increasingly digital shelf environment, the consumer cannot touch the product. The image must do the heavy lifting. We engineer lighting that makes softness, stretch, and structure visible onscreen.

 
 

Emotional Tone Control:
Aligning Visual Tone to Brand Psychology

We understand that for apparel brands, the image isn't just about “fashion”; it's about fit verification that the customer can trust prior to purchase.

 
 

Cross-Channel Cohesion:
One visual language. Multiple Touchpoints.

When we shoot apparel, we aren't just styling; we’re deliberately lighting for fabric fidelity because we know return rates drop when the customer can “feel” the texture with their eyes – whether in print on the package, online on PDP or in grid, or on an app in their hand.

 
 

Motion & Video Integration:
When Still and Motion Tell the Same Story.

Whether for social campaigns or PDP video, we use motion to demonstrate a brand’s promise – showing how the product moves with the body, not just sits on it.